Starting 2025 off with a huge bang, Gentle Monster debuts its newest collection. Paying homage to their previous 2024 line, they bring back their eccentric jewelry eyewear collection in a fresh and unparalleled style. 

Following up from the Fall-Winter 2024 Gentle Jelly campaign which took inspiration from jelly and candies, the South Korean company unveiled their latest anomalous line of eyewear. For this collection, they decided to dedicate themselves to a look of elegance by basing it on high-class pearl necklaces.

There’s an evident contrast between this campaign’s simplistic name “ Jewelry.” and its dramatic maximalist look of beautiful diamonds and shining pearls. Some pieces are nearly covered by the pearls and others display crystals on the hinges and frames. 

Their pieces are made to reflect the image of glamour while colliding with the looks of class and ultra-modern dramatics. Upholding this identity they have been advertising this collection by collaborating with celebrities and influencers who showcase their work and take it even further by showing the public beautiful and aesthetic displays made by the company. Using a custom designed wand, inspired by the glasses, the brand has been gifting their collection to their collaborators in a beautiful package which also includes A life sized, Sailor moon inspired wand. Bringing their unique concept to life they covered their creation in the same style of pearls and diamonds they used for their eyewear. 

Their eyewear collection is more than just a product of simple convenience. They take an everyday item and put their own twist on it and turn it into nothing short of Art.